President Barack Obama held a massive social campaign on Twitter in 2008, which to some extent helped him win the election. In 2005, the day that Michael Jackson died, the servers couldn’t withstand the influx of 100000 tweets per hours and caused outages on the platform. During the event, the number of daily tweets spiked from 20000 to 60000.Ģ010 FIFA World Cup, NBA Finals, movie premieres and other events provided activity spikes and consequent audience growth. The founders set big screens around the venue and streamed all the tweets regarding the conference in real-time. The first significant boost of users happened next year at the South by Southwest Interactive (SXSWi) conference. Unlike in many startups, Twitter found a growth hack fairly quickly - big events. We used past tense because Musk might have closed some branches and fired a couple of thousands of people while I’m writing it □ had more than 25 offices around the world, 7500 employees and supports 104 languages. This was Twitter’s first ever homepage (careful, might hurt your eyes) when it was still called twttr. It all started in March 2006 and 5 months of hard developer work later the world saw the first prototype. The platform came as a result of internal hackathon held at Odeo, a podcasting company, where all 4 Twitter’s founders met. However, that limit was expanded to 280 in 2017. On the contrary to lengthy blog posts, the concept of tweets made you communicate as straight to the point as possible. The highlight of the platform was the 140 characters that could be used to convey the idea. Its defining feature is an SMS-like post with a limit on the number of characters, known as a tweet. Twitter appeared as a real-time microblogging platform, in July 2006. Hold on to hear the story how this ‘old’ tech company learns to make money and how the whole Elon Musk-Twitter deal happened. Some lucky chance, two Presidents, lots of politics and Micheal Jackson’s death involved.
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